AI-augmented, not AI-generated

Work smarter. Move faster. Compete bigger.

A Singapore-based digital consultancy building web, marketing, and AI systems for teams who'd rather ship than sit in meetings about shipping.

Consultant working at a laptop
Team reviewing work together
Code on a screen
How we work

eTrail Labs — AI enablement, in three tiers.

Pick the depth of integration your team is actually ready for. No package assumes you're starting from zero.

01 — Catalyst

Get moving

Workflow audit and a working AI tool your team uses inside a week.

From S$800
02 — Synthesis

Connect the systems

Multiple tools wired into one workflow — fewer manual handoffs.

From S$3,500
03 — Compound

Scale the advantage

Ongoing build-out as an embedded partner, not a one-off vendor.

From S$15,000
Restaurant interior
Hospitality clients
Consultant at work
Web & digital
Code on screen
AI enablement
Team collaborating
Client delivery
Team working through an approach together

How the dock replaces the header.

The page is the pitch
Nothing pins the top of the viewport. The hero, the work, the imagery run edge to edge with no header bar competing for the first five seconds.
Fused, not floating
The bar sits flush against the bottom edge with a flat top edge — glass, blurred, letting the page colour show through rather than sitting on top of it as a separate panel.
Reachable, not just visible
Bottom placement keeps every control inside thumb range on mobile, and inside a short mouse travel on desktop.
Accessibility as a first-class control
Contrast and text size sit in the dock itself — try the two buttons on the right of the bar now.

Nine client domains, one operator, no agency overhead.

Common questions

How long does a Catalyst engagement take?

Typically one to two weeks from kickoff to a working tool your team is using daily. It's scoped to prove value fast, not to map your entire stack.

Do you work with existing WordPress or Shopify sites?

Yes — most engagements plug into what you already run. We only recommend a rebuild when the platform itself is the bottleneck.

What does a Synthesis engagement actually connect?

Usually your CRM, forms, and internal reporting into a single workflow, so data stops needing to be re-entered by hand across systems.

Is Compound a retainer?

It's ongoing, but scoped in short cycles — you see what's shipped each cycle before committing to the next one.

Consultant working through a plan
Get in touch

Tell us what's slowing the team down.

Fifteen minutes to walk through where you are, and whether Catalyst, Synthesis, or Compound is the right starting point.